Author name: Bob Phillips

baby boomers and brand loyalty

Baby Boomers and Brand Loyalty: Why We Stick to Our Favorite Brands

In the dynamic world of consumer behavior, we Baby Boomers and brand loyalty stand out for our unwavering loyalty to our favorite brands: Baby Boomers. Born between 1946 and 1964, our generation is known for it steadfast commitment to the brands we love. But why do we Baby Boomers exhibit such brand loyalty? Let’s delve …

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barbie and the baby boomer

The Role of Barbie And the Baby Boomer Generation: A Nostalgic Look Back

There’s an undeniable link between the toys of our youth and the memories we carry into adulthood. For the Baby Boomer generation, there’s one toy that likely stands out above the rest – Barbie. This iconic doll, introduced by Mattel in 1959, has left an indelible mark on the Baby Boomer generation and continues to …

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guide to senior care costs and payment options

Guide to Senior Care Costs and Payment Options

I recently received a thoughtful email from Hazel Garcia at Senior Homes concerning their Guide to Senior Care Costs and Payment Options. Let me share some of the highlights with you:  “As the U.S. Census Bureau highlights, the senior population is growing rapidly and now accounts for 17% of the country’s total population. With this …

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woman in library on computer

Do I need to Sign Up for Medicare if I’m Still 65 and Working?

Turning 65 is a significant milestone, and for many individuals, it’s also the time to start thinking about healthcare options, such as Medicare. However, if you’re still working at 65, you might be wondering whether you need to sign up for Medicare or if you can delay enrollment. In this blog post, we’ll explore the …

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balancing family obligations and personal time in retirement

Striking a Harmonious Balance: Balancing Family Obligations and Personal Time in Retirement

Introduction Retirement is a phase of life that offers newfound freedom and an opportunity to explore personal passions and interests. However, for many retirees, family obligations continue to be an important aspect of their lives. Balancing these commitments with personal time and self-care can sometimes be challenging. In this blog post, we will delve into …

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applying for social security

Retirement Doesn’t Mean You Have to Start Social Security: Exploring Alternatives for Financial Independence

Retirement is a significant milestone in life, representing a transition from the workforce to a new chapter of freedom and relaxation. Traditionally, many people associate retirement with immediately starting Social Security benefits. However, depending solely on Social Security may not be the best financial strategy for everyone. In this blog post, we’ll explore the concept …

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